Doing business in a foreign country means that you are expected to adapt to your host country.

The famous English proverb "When in Rome, do as the Romans do" describes this in a nutshell.

Speaking the local language, knowing about the regional standards and local conventions shows an interest in the local culture and helps to build trust between you and your business partners. This can be decisive when it comes to clinching that deal coveted not only by you or your company but the entire competition.

Your products and/or services, designed to meet the needs of the local target groups, have to be marketed in the same way. Manuals, brochures, catalogues have to be translated with a view to the local culture, conventions and traditions.

Trying to sell a drink called "Pshitt" in English-speaking countries will certainly not be a big success. Likewise, a deodorant called "Blue Mist" will not sell very well in Germany.

With us you will not make any of these blunders. We are the experts when it comes to translating for the German-speaking markets.